Essay on Term Limits We Dont Need Career Politicians

Elections, especially of representatives and counselors, should be annual, there not being in the whole circle of the sciences a maxim more infallible than this, where annual elections end, there slavery begins. These great men . . . should be [chosen] once a year — Like bubbles on the sea of matter bourn, they rise, they break, and to the sea return. This will teach them the great political virtues of humility, patience, and moderation, without which every man in power becomes a ravenous beast of prey. —John Adams Government exists to serve the people, and not the politicians, American citizens know this. Polls show that Americans want term limitation by margins as high as three-to-one, even four-to-one. Congressional term†¦show more content†¦Many people think that with term limits we would lose experience, maturity, and knowledge of the workings of Congress. However, this is not correct. The workings of Congress need not be nearly so complex as careerists would have us think. However, great pains have been exerted to give us that impression. A term-limited Congress could get the nations business accomplished in a fraction of the time that it takes now, with all the posturing, posing, ego trips and headline-grabbing. And a term-limited Congress could streamline all the procedures. As for experience we would be better off without some of it. What is needed is experience in the real world life experiences from new blood, with fresh ideas. With term limits, congressional staff peopl e would gain control, is another widely used argument against term limits. The fallacy of that argument is that the staff people already have control. Through the years, Congress has abdicated it to them. Committee staffs write the legislation, and members staffs read it, then tell members whats in it. Members themselves rarely read what they vote on. In a country where ignorance of the law is no excuse, members of Congress are often ignorant of many of the provisions of laws they vote on. Congress and its members could regain control from the staffs right now, if they had the will. They dont have the will. A term limited Congress that had the will could get control of the staffs in a very short period ofShow MoreRelatedThe President s Presidential Election1871 Words   |  8 Pagesactually fit to be president. He is one of the only people in this nation’s history that has managed to become the presidential elect without being a career politician or having any background ex perience in that area, and that alone deserves at least a little bit of recognition. For as long as anyone can remember this country has been ran by politicians who have time and time again disappointed the American people. The huge amount of distrust that has built up over the years is why the people beganRead MoreHenry David Thoreau s Unjust Laws1008 Words   |  5 PagesTo quote Henry David Thoreau, â€Å"Unjust laws exist: shall we be content to obey them, or shall we endeavor to amend them and obey them until we have succeeded, or shall we transgress at once?†(p.p.184) Unfortunately, we have reached an impasse to this noble stance. On one hand, it is indeed right to stand up against unjust laws, but on the other hand, such opposition is no longer possible. Modern society has demonstrated time and time again that injustices are standard, and worse yet, completely acceptableRead MorePersonal Leadership Philosophy : Ethics1513 Words   |  7 Pagescore philosophy. They ar e honesty and moral, both traits I believe help to make me an ethical leader. Another two important aspects needed in being an ethical leader are consistency and empathy, which I believe as a soon to be leader are two traits I need to improve. These four traits surrounding my leadership philosophy help to drive my personally employed leadership concept through the leader-member exchange theory. At the foundation of my leadership philosophy is leading ethically, which allowsRead MoreIs The Discrimination Against Women? Politics A Myth Or Is It Reality?1608 Words   |  7 Pagesand being able to participate in secondary party organizations. Women still face several obstacles which prevent them from participating in politics. These barriers are structural barriers that are through discriminatory laws and institutions that limit women’s options to run for office. Even though women have increased their interest in politics, their involvement remains slow-moving almost at a standstill. Participation of women in US government is only a mere 18 percent. There are several factorsRead MoreIntro in 3rd Person1318 Words   |  6 Pageswithin herself is limited, but not knowing for sure where her limits are. A good balance of realism and idealism helps test just how far she can go within her potential. Megan fully admits that she thinks human beings do not have the capacity to fully understand God. It goes without saying, that humans do not have the capacity to fully understand the nature of reality. We are ourselves but a tiny part of a massive reality, which we can never get outside of to view fully. Therefore, if you askRead MoreSocrates, Plato, And The Nature Of Justice1363 Words   |  6 Pageshistory after the Bible and has four themes to it: Justice and the meaning of it, wisdom, the individual and the state. And from the last two themes emerges the term Kallipolis or what is known to us as Utopia or the perfect state. In the Republic, however, we don’t only see Socrates’ views about justice, wisdom, and other principles, But we are also introduced to several standpoints of classical time that have modern parallels. Among one of those standpoints is the pragmatic/ practical view of justiceRead MoreThe Rising Cost Of Tuition1905 Words   |  8 Pagesdepending on the student’s spending habits and choice of college. As a high school senior, I had to consider the steps needed to be taken to avoid student debt. Considering the economic education students receive at home, I can conclude banks and politicians, as well as students’ for their personal decisions take part of the fault of the accumulating student debt. Banks are to blame for a large contributing factor of student debt, which is consumer debt for students. Like many people, students willRead MoreUtilitarians Ethic and Politics: What is the Purpose of Human Life?1655 Words   |  7 Pagesconsists in recognize that the utile of the single coincide with the utile of the others. Historically the Utilitarianism found himself in the English philosophy. The term utilitarianism was used for the first time by J. Bentham, and with that he designed the fundamental character of his own philosophic system. Bentham affirms also the need of all the utilitarian philosophies to create the ethic as an exact science: a rigorous calculus on the quantitative difference of the pleasures. The UtilitarianismRead MoreEssay on Nihilism in Turgenev’s Fathers and Sons1682 Words   |  7 PagesNihilism in Turgenev’s Fathers and Sons has several characters that hold strong views of the world. For example, Pavel believes that Russia needs struc ture from such things as institution, religion, and class hierarchy. On the other hand, Madame Odintzov views the world as simple so long as she keeps it systematic and free from interference. This commentary will focus on perhaps the most interesting and complex character in Fathers and Sons: Bazarov. Vladimir Nabakov writes that TurgenevRead MoreAttempting to Pin Down a Definition of Childhood Essay1716 Words   |  7 PagesThe term ‘Childhood’ has always be hard to define as it will vary from each person, every person would have experienced a childhood but how they define theirs is a different story. ‘Childhood is the time for children to be in school and at play, to grow strong and confident with the love and encouragement of their family and an extended community of caring adults.’(UNICEF, 2005). From a psychological view childhood would be defined as the space between birth and attainment of adulthood; but it is

The Ethics Of Business Ethics Essay - 1097 Words

Resource A discusses how ethics is crucial in business. There are three key ideas used to understand this. Firstly, making ethically wrong decisions tend to cause more upset than other general mistakes as purposeful unethical actions are not as easily forgiven or forgotten. Secondly, ethics provides businesses with a broader understanding of everything to do with their business. Business ethics is effectively just business it its larger human context. Thirdly, being unethical can tarnish the public image of a business which can lead to a drop in sales and profits. There is a myth in the business world that business and ethics don’t mix. The reason ethics are considered to be relevant to the bottom line is that regulation is the price business pays for bad ethical strategy. The whole point of business ethics is essentially to define and defend the basic goals of prosperity, freedom, fairness, and individual dignity. This goes along with the 3 C’s of business ethics; compliance, contribution and consequences. Business ethics are the foundation of business, despite business thriving on competition, it survives on the basis of its ethics. Comparing business with a game (practices) makes it easier to understand things like for example how having ‘players’ who cheat can impact badly on the business. Ethics is a way of thinking which can defined under Solomon’s eight rules. Resource A provided me with a lot of new information about how important ethics really is toShow MoreRelatedEthics And Ethics Of Business Ethics1304 Words   |  6 PagesBusiness Ethics Varun Shah University of Texas at Dallas Business Ethics Morals are a crucial part of life. Without having principles one would never be able to distinguish the right from wrong and good from evil. Just as it applies to life in general, ethics is an integral part of doing business as well. When we here the term Business Ethics in our work place, we usually do not take it seriously and brush it off saying ‘it’s just a simple set of basic rules like not cheating and so on’. ThisRead MoreEthics And Ethics Of Business Ethics1624 Words   |  7 Pagesinvestors losing their retirement accounts and many employees lost their jobs (Accounting-Degree.org, 2015). Crane and Matten (2010) argue â€Å"After all, despite many years of business ethics being researched and taught in colleges and universities, ethics problems persist and the public remains sceptical of the ethics of business†. The big problem we face is that ethical standards are declining because of insider trading of stocks and bonds, bribery, falsifying docume nts, deceptive advertising, defectiveRead MoreEthics And Ethics Of Business Ethics1200 Words   |  5 PagesEthics meaning in simple way for average person is what is right from wrong. According to Chris MacDonald (2010)† Ethics† can be defined as the critical, structured examinations of how we should behave - in particular, how we should constrain the pursuit of self-interest when our actions affect others. â€Å"Business ethics is the applied ethics discipline that address the moral features of commercial activity (Business ethics, 2008).Working in ethical way in business has a lot of benefits which can attractRead MoreThe Ethics Of Business Ethics1471 Words   |  6 PagesReview Nowadays, the concern for business ethics is growing rapidly in the business community around the world. Business ethics are focused on the judgment of decisions taken by managers and their behaviors. The issue regarding these judgments is the norms and cultures that shape these judgments. Business ethics are concerned about the issue, how will the issue be solved and how will it move ahead along the transition analysis as well (Carroll, 2014). Business ethics can be addressed at differentRead MoreBusiness Ethics : Ethics And Business943 Words   |  4 Pagesdiscussions in Business is Ethics. Some people believe that the decisions businesses make in interest of the business has no place in ethics and that they are essentially amoral. These businesses believe that their main objective is to simply make a profit and that it does not affect the success of the business. Whereas some businesses believe that they have to take ethics into consideration, in order for their business to be a success. Richard T. De George (1999) states that ethics and business do notRead MoreThe Ethics Of Business Ethics Essay2711 Words   |  11 PagesBusiness Ethics Business ethics is a type of professional ethics or applied ethics which examines moral problems and ethical principles that come up in a corporate environment. It is applied to every aspect of conducting business. According to Milton Friedman, a company has the responsibility to generate as much revenue as it can while still conforming to the basic rules that society has set. These rules include the ones embodied in customs as well as in law. Similarly, Peter Drucker stated thatRead MoreThe Ethics Of Business Ethics1064 Words   |  5 Pages　　　　Business Ethics Ethics can be viewed as the rules and values that determine goals and actions people should follow when dealing with other human beings. However, business ethics can be defined as moral principles of a business. It examines moral or ethical problems that arise in a business environment. Generally, it has both normative and descriptive dimensions. Organization practice and career specialization are regarded as normative whereas academics attempting to understand business behaviourRead MoreThe Ethics Of Business Ethics757 Words   |  4 Pagesdeciding what to do in certain situations, ethics is what guides an individual to act in a way that is good, or right. Those involved in business settings apply ethics to business situations, known as business ethics. It is expected of businesses, small and large, to follow business ethics. There is a particular framework businesses are to follow. However, the reoccurring news headlines of poor business ethics prove differently. Poor busine ss ethics include bribery, corporate accounting scandalsRead MoreThe Ethics Of The Business Ethics1431 Words   |  6 Pages BUSINESS ETHICS INTRODUCTION:- Presentation Ethics are exceptionally regular and essential good esteem that helps us to take the right choice where we think that it hard to pick between our own advantages and the correct thing to do. We are going to talk about three sections of morals Behavioral morals, Bounded ethicality and last one is irreconcilable situation. As from the names of these parts of morals, its verging on clarifying the significance of it. It clarifies why great individualsRead MoreThe Ethics Of Business Ethics1349 Words   |  6 PagesBusiness ethics can be defined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear it on the radio. In this essay I will describe two ethical iss ues in advertising, show why business

Electric Cars Essay Research Paper Electric CarsHistoryEarly free essay sample

Electric Cars Essay, Research Paper Electric Cars History: Early on electric vehicles may hold appeared every bit early as 1830. Scots discoverer Robert Davidson constructed the universe # 8217 ; s first paradigm electric vehicle in 1837, but historians by and large recognition J.K. Starley, an English discoverer, and Fred M. Kimball of Boston with constructing the first practical electric autos in 1888. Later in the in the decennary, William Morrison of Des Moines, Iowa, constructed his version of the electric vehicle in 1891. His vehicle required 24 storage battery cells, took 10 hours to bear down, and could run for 13 hours. It could transport up to 12 people and had a 4-horsepower motor. His auto could make rush up to 14 stat mis per hr. Morrison, nevertheless, neer mass-produced his vehicle. The first commercially produced electric vehicle was the Electrobat. It was manufactured by Philadelphia-based Morris and Salom Company. In 1896, the Woods Motor Vehicle Company of Chicago became the first American maker of electric autos. The Electrobat was one of several electric autos, which competed in a race sponsored by Illinois publishing house H.H. Kohlsaat. He had challenged discoverers to come up with a auto that could go the distance from Chicago to Evanston and back ( 58 stat mis ) . Electric autos and gas autos competed against each other in this competition. Although none of the autos performed in an particularly noteworthy mode, the electric autos failed miserably. It seemed that the slushy state roads generated a great trade of clash, which drained the strength of the batteries rapidly. Shortly after the Kohlsaat race, Thomas Edison said he believed gasolene, non electricity, would supply the dominant power beginning for the car of the hereafter. # 8220 ; As it looks at the present, # 8221 ; he said, # 8220 ; it would look more likely that ( the autos ) will be run by a gasolene or naphtha motor of some sort. It is rather possible. However, that an electric storage battery will be discovered which will turn out more economical, but at the present the gasolene or naphtha motor looks more promising. It is merely a inquiry of a short clip passenger cars and trucks in every big metropolis will be run on motors. # 8221 ; Thomas Edison seemed to foretell the hereafter. Even so, in 1904 tierce of all the autos in New York City, Chicago, and Boston were electrically powered. By 1912, there were 20,000 electric autos and 10,000 electric coachs and trucks were on the route in the United States. Merely a smattering of industries, notably Baker and Detroit Electric, made it into the 1930 # 8217 ; s. Former President Woodrow Wilson owned one of the most elegant autos of the period, a 1918 Milburn Electric. In the 1960 # 8217 ; s and 1970 # 8217 ; s a smattering of electric auto industries started to re-emerge because of the increasing concern about air pollution and a depleting supplies of crude oil. In the late 1970 # 8217 ; s and 1980 # 8217 ; s, industries started developing electric autos called loanblends. These autos have all the constituents of the electric autos plus an internal-combustion engine. In the late 1980 # 8217 ; s, one of the most e technologically advanced electric autos was the Sunraycer, developed by General Motors Corporation. This experimental auto used solar energy to reload its batteries. More late, in 1996, General Motors Corporation announced the first modern, mass-produced auto designed specifically as an electric auto. Besides in 1996, the Honda Motor Company introduced another electric auto, the first with nickel-metal hydride batteries, for sale in the United States. Italian car manufacturer, Fiat, announced it will get down doing vehicles with a new, standard-sized battery based on a European criterion in 1996. Technological Concepts: An electric auto has a battery and a accountant, connected to the gas pedal pedal, for directing the flow of electricity between the battery and motor. Most electric autos use lead-acid batteries, but new types of batteries, including zinc-chlorine, nickel metal hydride, and sodium-sulfur, are in the plants. The motor of an electric auto harnesses the battery # 8217 ; s electrical energy by change overing it to kinetic energy. Kinetic energy is the energy that makes the auto move. The driver merely switches on the power, selects # 8220 ; Forward # 8221 ; or # 8220 ; Reverse # 8221 ; with another switch, and stairss on the gas pedal pedal. While the internal-combustion engine of a conventional auto has many traveling parts, an electric motor has merely a individual rotating component. Like a gasoline-powered auto, an electric auto has a system, called a power train, of cogwheels, shafts, and articulations that transmit gesture from the motor straight to the auto # 8217 ; s wheels. This system eliminates the demand for clasps or multispeed transmittals. The driver uses an electronic accountant to command the rate at which energy flows from the batteries to the motor. In order to travel rearward, the flow of electricity through the motor is reversed, altering the rotary motion of the motor a nd doing the power train to do the wheels go in the rearward way. Most electric autos have a regenerative braking system. That means the clash that builds up in the brakes charge up the battery. When thrusts take their pess from the gas pedal, the motor acts as a generator and converts the energy caused by the motion of the vehicle back into electricity and shops it in the battery. Converting the kinetic energy into electric energy slows the auto. Electric autos besides have a brake pedal and a traditional braking system that slows the vehicle by halting the wheels from turning, for speedy exigency fillet. Future: The hereafter for electric autos looks to be a bright 1. This is because of California # 8217 ; s zero-emissions policy, which has been adopted by several other provinces. The states electric vehicle population is due to detonate by the terminal of the decennary. Harmonizing to a survey by the alliance, 65,364 new electric vehicles will be available for sale in 2000 in California, Maine, Maryland, Massachusetts, New Jersey, and New York. ( The latter 5 provinces will besides hold will hold indistinguishable emanations policies as California. ) The one-year sum of new electronics in those provinces is scheduled to lift to 175,910 in the twelvemonth 2002 and to 352,320 in 2003. Besides experts are looking at alternate beginnings for batteries. Some experts feel hydrogen fuel cells will be the dominant motor vehicle power beginning. The fuels cells convert H ( an component in virtually illimitable supply ) straight into electricity without firing it to bring forth heat. Vehicles that are powered by H will be 3 times every bit energy-efficient as compared to gasoline-burning internal burning engines. These autos will besides be # 8220 ; squeaky-clean # 8221 ; because H powered vehicles merely emit H2O vapour as fumes. Another alternate beginning for batteries contain thin sheets of plastic called proton-exchange membranes ( PEMs ) . These separate H ions from negatrons during operation. This type of battery seems to be the best suited for motor vehicle travel. This battery could give a fuel cell that is light, compact and cheap to bring forth on a aggregate footing. Sam Romano, undertaking director of the fuel-cell plan at Georgetown says PEM engineering is # 8220 ; possibly 10 to 12 old ages off from wide commercial application. # 8221 ; In all the motor vehicle market of the hereafter is likely to have several different fueling systems. # 8220 ; There # 8217 ; s traveling to be a function for all of the technologies. # 8221 ; Says Gloria Quinn, a spokes-woman for the Edison Electric Institute, which represents investor-owned electric power companies and electric public-service corporation keeping companies. # 8220 ; Electric vehicles, in footings of light-duty trucks, autos and new waves, make a great trade of sense. But for heavy-duty trucks, the battery engineering merely isn # 8217 ; t there at all. # 8221 ; Consequently, says Quinn, # 8220 ; Despite the environmental advantages of electric vehicles, other alternate fuel engineerings will stay on the scene # 8211 ; and even rule certain vehicle markets. # 8221 ; Advantages/Disadvantages: There are many advantages to driving an electric auto. First, they produce no fumes pollutants, so their widespread usage could cut down air pollution. Second, they use batteries so they do non devour crude oil resources. Third, electric autos are quiet. This would diminish the sum of noise pollution in engorged countries. Fourth, their batteries can be recharged while the proprietor is place or at work. This would avoid halting at gas Stationss to refuel. Finally, electric autos are more efficient than gasolene powered autos. The main disadvantage of electric autos is that they can go merely approximately 100 stat mis before their batteries must be recharged. Besides, the batteries for an electric auto are really expensive and must be replaced two or three times during the life of the vehicle. Since the batteries must suit into a little infinite, they can merely hive away a limited sum of energy. Electric autos besides have a below mean acceleration. Most of them can merely make velocities of 62 stat mis per hr. They besides do non hold the ability to cruise or mount fast plenty to vie with gasoline-powered autos and accoutrements, such as air status or wirelesss, drain the battery even more rapidly. Another job is the power required to reload their batteries is generated at the same electric power workss that provide electricity for metropoliss and towns. Dietz, Diane. The Register Guard # 8220 ; Manufacturers Test the Market with Electric Cars # 8221 ; Eugene Oregon:1999. Haverdink, William. World Book Multimedia Encyclopedia # 8220 ; Electric Car # 8221 ; : Chicago. Microsoft Encarta Encyclopedia 99. # 8220 ; Electric autos # 8221 ; 1998: Microsoft Corporation. Nafassian, David. # 8220 ; WCL: An Introduction to Electric Vehicles # 8221 ; April 1997. hypertext transfer protocol: //www.itc.org/wcl97/archive/wclall/msg00001.html. Worsnop, Richard L. , # 8220 ; Electric Cars # 8221 ; CQ Researcher: July 9, 1993.

Company Mission & Strategic plan

Question: Discuss about the Company Mission Strategic Plan. Answer: Introduction The Australian market is doing very well in the sector for computer systems design, which has given rise to employment by 1.6 percent in Australia compared to 1.2 percent in the United States. The app economy does not only involve people who design them but has a good support system with respect to the sales, marketing and administrative roles (Cochrane 2014). It was reported that around 47,000 people in Australia were employed for the designing, development and marketing of the apps and may soon cross the employment figure in the iron ore mining industry. Companies as Atlassian currently employs around a thousand people and will soon start hiring 700 people more out of which almost one-thirds will be from Australia (Holler et al. 2014). Reji Eapen and Adam Naor launched Pennybox in the year 2016. The app helps in teaching the kids who are aged between six and sixteen about the value of money and helping them to save their pocket money through this app. The idea struck the mind of Naor who was previously working for the edutech space and an employee of the UBS Investment Bank decided to bind their expertise in finance and education sector. The app aims to improve the financial education in between the kids and their parents on a regular basis. The app helps the kids to track the money they have saved and the way in which they can spend the money. The children can have cash out request, where the parents have the option of accepting or declining it (Pennybox, 2017). Marketing objectives and goals The main objective of the app is to become the highly trusted source in managing the financial systems of the kids. The app also wants to identify the target market, which will help in spreading more knowledge about the application amongst the common people. The company also wants to use the knowledge that they will learn from the market about this application and use it in the future when they launch new apps in the market (Grant 2016). The goals can only be achieved if the company does a thorough study of the market, which will help them in identifying the needs and preferences of the present market. Spreading awareness about the application amongst the kids will help in the success of the app since it aims to develop the skills of the children (Cochrane 2014). External environment: Political The application is one of a kind in the market, which helps in keeping a track of the monetary transactions between the child and their parents. The government in the country is constantly upgrading their education system, which will help the youngsters to have a better life. This has helped the marketing of the application in a proper manner (Page 2013). Economic The economic condition of the country is very stable and the purchasing capacities of the customers are at a very good place. This will help the application to be successful in the market. The target market of this application would be the middle and lower income groups who have to manage their money in an efficient manner (Fernando, Loke and Rahayu 2013). Socio-cultural Australia has a very strong culture where the core products are served only in the core market. The government of the place is allowing the masses to experience these new technologies, as it will help in spending the money efficiently. The people in the place are well aware of the technological advances. Hence, it will help the application to be successful, which will be a boost for the company (Page 2013). Technological The market with respect to smart phone is relatively new and many people want to get access in this product. This will help the application to be successful in the market due to the availability of the product in the phones (Fleisher and Bensoussan 2015). Marketing strategies:Target Market The target market for the application will be the lower and middle-income groups because they will benefit by using this product. This will help them in saving more of the money and spending on the necessities rather than on the luxury goods and services (Ryan 2016). Product strategy It is important that the primary product from the company will help in securing the other products that the company will launch in the future. One of the important methods of democratizing the information to the people is through crowd sourcing. The information that will be given outside needs to be trusted by the people or they will not accept the product in the market (Gatautis and Vitkauskaite 2014). Pricing strategy The main income for the company will be that the users will be able to download the product from the Apple or the Android app market. The pricing strategy of the products needs to be similar to that of the existing apps that are there in the market. This will help in making the product quality-based rather than based on cost. It will help in enhancing the experiences of the user and encourage the people to share the app with others and recommending any changes if it is required (Bergvall-Karebom and Howcroft 2013). Promotion Strategy The product will be launched with the support of a well-designed layout in the website, on the Facebook site and the twitter site. The advance in Web 2.0 helps the advertisement to reach its target market in a cheaper and a faster way so that the product can gain maximum exposure with a less amount spent (Ryan 2016). Distribution strategy The app will be distributed in the app store of Apple and in the various Android markets. The launch of the product will primarily target these two platforms with plans to expand it in the future (Gatautis and Vitkauskaite 2014). Internal environment: Strengths The app is very much user-friendly and the applications that are available in the product is simple, which will help in grabbing the attention of the consumers. The application is easily accessible in the market due to the wide use of the smart phones. The availability of skilled developers will help in changing the design of the product on a regular basis to keep the consumers interested in the application (Rajagopalan, Wong and Andamon 2016). Weaknesses The application has may have security issues, as some of the encryption in the smart phones are extremely vulnerable and weak. The market is fragmented due to the widespread availability of the developers everywhere. The availability of the platforms are very limited, which will help in losing the focus of the application. The developers need time to learn the constant-change in the operating system and the user interface in the phones. They need to be aware of the new functions and the capabilities that are available in the market (Andrikopoulos et al. 2013). Opportunities There is a high demand in the market as this platform is growing on a constant basis. The availability of new applications such as M-banking, M-shopping, business solutions like CRM and SCM and M-health will provide a good base for this application to be launched in the market. The web browser will help in eliminating the need to download various apps (Rajagopalan, Wong and Andamon 2016). Threats The market has a strong and fierce competition, which has resulted in the decrease of the average selling price. The distribution carriers have more control on the mobile games that are available in the application platforms (Andrikopoulos et al. 2013). Conclusion From the above report, it can be concluded that the application has a good customer base in the market and needs to identify the potential that is present in Australia. This will help the company to gain more profits in the business. The application needs to be well presented in both the platforms, as it will give maximum exposure to the technology and a wide customer base. The internal and external factors have to be taken in account by the company so that it can earn profits and ensure its survival for the future. References Andrikopoulos, V., Binz, T., Leymann, F. and Strauch, S., 2013. How to adapt applications for the cloud environment.Computing,95(6), pp.493-535. Bergvall-Kreborn, B. and Howcroft, D., 2013. The futures bright, the futures mobile: a study of Apple and Google mobile application developers.Work, Employment Society,27(6), pp.964-981. Cochrane, T.D., 2014. Critical success factors for transforming pedagogy with mobile Web 2.0.British Journal of Educational Technology,45(1), pp.65-82. Fernando, N., Loke, S.W. and Rahayu, W., 2013. Mobile cloud computing: A survey.Future generation computer systems,29(1), pp.84-106. Fleisher, C.S. and Bensoussan, B.E., 2015.Business and competitive analysis: effective application of new and classic methods. FT Press. Gatautis, R. and Vitkauskaite, E., 2014. Crowdsourcing application in marketing activities.Procedia-Social and Behavioral Sciences,110, pp.1243-1250. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Holler, J., Tsiatsis, V., Mulligan, C., Avesand, S., Karnouskos, S. and Boyle, D., 2014.From Machine-to-machine to the Internet of Things: Introduction to a New Age of Intelligence. Academic Press. Page, T., 2013. Use of Mobile Device Apps in Product Design.International Journal of Green Computing (IJGC),4(1), pp.18-34. Pennybox, 2017. Pennybox | Teaching Kids Money, Banking and Personal Finance. [online] Pennybox. Available at: https://pennybox.com/ [Accessed 22 Mar. 2017]. Rajagopalan, P., Wong, J. and Andamon, M., 2016. Building performance simulation in the built environment education: Experience from teaching two disciplines. In50th International Conference of the Architectural Science Association 7-9 December 2016, Adelaide, Australia(pp. 359-368). School of Architecture and Built Environment, The University of Adelaide, Adelaide, Australia. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.